{"id":"rad-dog-neon-surf","no":673,"name":"Rad Dog / Neon Surf","ja":"ラッド・ドッグ／ネオン・サーフ","era":"late 1980s–early 1990s","family":"サブカルチャー・スタイル","kind":"スタイル","essence":"1980年代末から90年代初頭のサーフ、スケート、若者向け衣料と用品が、蛍光飛沫、漫画の動物、波、歪んだ文字、極端なHypercolorを一つへ集めた商業サブカルチャー様式。海の自然色ではなく、速度、悪戯、商品棚での視認性を優先する。","cues":["黒地または白地へ蛍光ピンク、黄緑、シアンを飛沫で置く","サングラスを掛けた動物、波、スケート、牙、炎を漫画化","太く傾いた文字へ影、輪郭、傷を二層以上重ねる","Tシャツ、ボード、ステッカー、用品へ同じマスコットを反復"],"intents":["高揚","反骨","遊び"],"pair":["new-wave-tropical","punk-fashion"],"study":["late-1980s surf and skate apparel","neon teen-market graphics","mascot systems across clothing and equipment"],"works":["サーフ、スケート、BMX、ゲームの告知で、80年代末の速く悪戯っぽい商品言語を再構成するとき","衣料、ボード、ステッカーへ、同じ架空マスコットと文字体系を展開するとき"],"recipe":{"type":"短い架空名を前傾した太字で描き、明色の輪郭と黒い影を別方向へずらす。","layout":"一体の架空マスコットを中央から切り、波か飛沫を対角線へ伸ばし、四隅は空ける。","material":"シルクスクリーン風の平坦な蛍光色、粗い網点、ビニールステッカー、塗装ボードを同じ色分解で作る。"},"avoid":"“tribal”と呼ばれて流通した先住民・太平洋文化の固有図形を出所なしに使わない。架空の動物、波、飛沫、速度線だけで構成し、実在ブランドのマスコットも模倣しない。","colors":["#17171A","#F044A0","#BDEB34"],"motif":"surf","collection":"Dictionary expansion 37","addedAt":"2026-08-23","source":{"title":"CARI — Rad Dog / Neon Surf","url":"https://cari.institute/aesthetics/rad-dog-neon-surf"},"reference":{"status":"verified","pageUrl":"https://cari.institute/aesthetics/rad-dog-neon-surf","credit":"CARI — Rad Dog / Neon Surf"},"en":{"essence":"A late-1980s and early-1990s surf, skate, youth-apparel, and equipment style gathering fluorescent splatter, cartoon animals, waves, distorted type, and extreme Hypercolor. It prioritizes speed, mischief, and shelf visibility over natural ocean color.","cues":["Fluorescent pink, lime, and cyan splatter on black or white","Cartoon animals, waves, boards, teeth, and flames","Heavy slanted lettering with multiple outline, shadow, and scratch layers","One mascot repeated across shirts, boards, stickers, and equipment"],"works":["Reconstructing mischievous late-1980s surf, skate, BMX, or game promotion","Extending one fictional mascot and lettering system across clothing, boards, and stickers"],"recipe":{"type":"Draw a short fictional name in a forward-slanted heavy face and offset a bright outline and black shadow in different directions.","layout":"Crop one fictional mascot at center, drive a wave or splatter along a diagonal, and leave the corners open.","material":"Use screen-print-like fluorescent flats, coarse halftone, vinyl stickers, and painted boards with one shared color separation."},"avoid":"Do not use Indigenous or Pacific forms historically marketed as tribal without provenance. Build from fictional animals, waves, splatter, and speed lines, and never imitate an existing brand mascot.","study":["late-1980s surf and skate apparel","neon teen-market graphics","mascot systems across clothing and equipment"]},"usage":{"license":"CC-BY-4.0","licenseName":"Creative Commons Attribution 4.0 International","licenseUrl":"https://creativecommons.org/licenses/by/4.0/","attribution":"IndexStyle — https://indexstyle.org","attributionUrl":"https://indexstyle.org","scope":"Original IndexStyle text and structured data. Reference images, quoted works, and third-party material are excluded and retain their own rights."}}