{"id":"push-pin","no":254,"name":"Push Pin Style","ja":"プッシュピン・スタイル","era":"1954–1980s","family":"イラストレーション様式","kind":"スタイル","collection":"Dictionary expansion 14","addedAt":"2026-08-18","source":{"title":"Milton Glaser — official site","url":"https://www.miltonglaser.com/"},"reference":{"status":"verified","pageUrl":"https://www.miltonglaser.com/","credit":"Milton Glaser — official site","gallery":[{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Giovanni's%20Room%20First%20US%20edition%20cover.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Giovanni's%20Room%20First%20US%20edition%20cover.jpg","credit":"シーモア・シュワスト（Push Pin Studios）《Giovanni's Room》初版カバー 1956 — Wikimedia Commons / Public domain"},{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/The%20Graduate%20Charles%20Webb.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:The%20Graduate%20Charles%20Webb.jpg","credit":"ミルトン・グレイザー《The Graduate》初版カバー 1963 — Wikimedia Commons / Public domain"},{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Zabriskie%20Point%20(1970%20Milton%20Glaser%20poster).jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Zabriskie%20Point%20(1970%20Milton%20Glaser%20poster).jpg","credit":"ミルトン・グレイザー《Zabriskie Point》ポスター 1970 — Wikimedia Commons / Public domain"}]},"essence":"グレイザーとシュワストのスタジオが、スイス的合理主義の対極として歴史様式・漫画・民衆版画を折衷したイラストレーション主導のデザイン。太い輪郭と装飾的な色面が60〜70年代の雑誌とレコードを塗り替えた。","cues":["歴史様式の折衷","太い輪郭と装飾色面","イラスト主導の構成","ウィットと引用"],"intents":["遊び","高揚","懐かしさ"],"works":["イラストが主役になる雑誌の特集扉やレコードのジャケット","機知で読ませる劇場や書店や食品のポスターとブランドの絵柄"],"recipe":{"type":"見出しは絵と同じ時代の書体を選び、輪郭に沿って曲げて組む","layout":"絵を中央に据え、文字は絵の空きに沿わせて余白を作らない","material":"太い輪郭の内側を、濁りのある中間色の平面で塗り分ける"},"avoid":"歴史様式を選ぶだけで機知が伴わないと、引用が単なる懐古趣味になり、折衷が寄せ集めに見えてしまう。","colors":["#f1f3ed","#05b3e0","#252629"],"motif":"graphic","pair":["psychedelic","victorian-ornament"],"study":["ミルトン・グレイザー","シーモア・シュワスト","『Push Pin Graphic』誌"],"en":{"essence":"Glaser and Chwast's studio worked as the counterpoint to Swiss rationalism, building an illustration-led eclecticism out of historical styles, comics and popular prints. Fat contours and ornamental planes of color repainted the magazines and records of the 1960s and 70s.","cues":["Eclectic historical revival","Fat contours, ornamental color","Illustration-led composition","Wit and quotation"],"works":["Magazine feature openers and record sleeves led by the illustration","Posters and brand imagery for theatres, bookshops and food that trade on wit"],"recipe":{"type":"Display faces from the same period as the image, curved to its edge","layout":"Image at the center with type following the gaps it leaves","material":"Flat fields of muted secondary color inside heavy contours"},"avoid":"Choosing a historical style without the wit that justifies it turns quotation into plain nostalgia and makes the eclecticism look like a pile.","study":["Milton Glaser","Seymour Chwast","the Push Pin Graphic"]},"links":{"page":"https://indexstyle.org/styles/push-pin","json":"https://indexstyle.org/api/styles/push-pin","designSpec":"https://indexstyle.org/styles/push-pin/design.md","imagePrompt":"https://indexstyle.org/styles/push-pin/prompt.txt"},"usage":{"license":"CC-BY-4.0","licenseName":"Creative Commons Attribution 4.0 International","licenseUrl":"https://creativecommons.org/licenses/by/4.0/","attribution":"IndexStyle — https://indexstyle.org","attributionUrl":"https://indexstyle.org","scope":"Original IndexStyle text and structured data. Reference images, quoted works, and third-party material are excluded and retain their own rights."}}