{"id":"push-pin","no":284,"name":"Push Pin Style","ja":"プッシュピン・スタイル","era":"1954–1980s","family":"イラストレーション様式","kind":"スタイル","collection":"Dictionary expansion 14","addedAt":"2026-08-18","source":{"title":"Milton Glaser — official site","url":"https://www.miltonglaser.com/"},"reference":{"status":"verified","pageUrl":"https://www.miltonglaser.com/","credit":"Milton Glaser — official site"},"essence":"グレイザーとシュワストのスタジオが、スイス的合理主義の対極として歴史様式・漫画・民衆版画を折衷したイラストレーション主導のデザイン。太い輪郭と装飾的な色面が60〜70年代の雑誌とレコードを塗り替えた。","cues":["歴史様式の折衷","太い輪郭と装飾色面","イラスト主導の構成","ウィットと引用"],"intents":["遊び","高揚","懐かしさ"],"works":["一次資料と代表作から成立条件を比較する","別媒体へ応用できる構成原理を取り出す"],"recipe":{"type":"参照作品の文字・記号・スケールを観察する","layout":"視線と情報を支配する構造を一つ抽出する","material":"時代・地域・制作工程に固有の素材と挙動を確認する"},"avoid":"表面的な記号へ還元せず、時代・地域・技術・制作主体の文脈を確認する。","colors":["#e9e6dd","#67635d","#171615"],"motif":"graphic","pair":["psychedelic","victorian-ornament"],"study":["ミルトン・グレイザー","シーモア・シュワスト","『Push Pin Graphic』誌"],"en":{"essence":"Glaser and Chwast's studio style — the counterpoint to Swiss rationalism — an illustration-led eclecticism of historical styles, comics and popular prints whose fat contours and ornamental color repainted 1960s–70s magazines and records.","cues":["Eclectic historical revival","Fat contours, ornamental color","Illustration-led composition","Wit and quotation"],"works":["Comparing primary sources and canonical works","Extracting principles that transfer to other media"],"recipe":{"type":"Observe the letters, signs and scale of reference works","layout":"Extract the one structure that governs gaze and information","material":"Verify the materials and behaviors specific to era, region and process"},"avoid":"Don't reduce it to surface signs. Verify the context of era, region, technology and makers.","study":["Milton Glaser","Seymour Chwast","the Push Pin Graphic"]}}