{"id":"normcore","no":172,"name":"Normcore","ja":"ノームコア","era":"2013–","family":"サブカルチャー・スタイル","kind":"世界観","collection":"Dictionary expansion 09","addedAt":"2026-08-18","source":{"title":"K-HOLE — Youth Mode: A Report on Freedom","url":"http://khole.net/issues/youth-mode/"},"reference":{"status":"verified","pageUrl":"http://khole.net/issues/youth-mode/","credit":"K-HOLE — Youth Mode: A Report on Freedom","gallery":[{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Normcore%20example.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Normcore%20example.jpg","credit":"ノームコアの服装例 2014 — Wikimedia Commons / CC BY-SA 3.0"}]},"essence":"差異化の競争から降り、誰とでも繋がれる「平凡さ」を選ぶという態度をトレンド予測集団K-HOLEが概念化し、ファッション言説を反転させた。","cues":["無地と定番服","ロゴの不在","意図的な平凡さ","スタイルからの自由"],"intents":["静けさ","反骨","親密"],"works":["差異化の疲れを扱う企画で、無印性を主張として掲げるとき","服を選ぶ手間を減らす提案を、諦めではなく態度として示すとき"],"recipe":{"type":"ロゴを外し、洗濯表示以外の文字を身につけない","layout":"上下とも定番の形で、体型を強調も隠蔽もしない寸法にする","material":"綿と化繊の量産品、灰と紺と白。新品らしさを残さない"},"avoid":"高い無地の服で平凡を目指すと、その無さが新しい差異になって競争へ戻る。様式名ではなく差異化ゲームへの批評概念なので、原文に当たって読む。","colors":["#e9e6e0","#a7886c","#2b3d52"],"motif":"fashion","pair":["streetwear","minimalism"],"study":["K-HOLE, Youth Mode 2013","「Acting Basic」概念の誤読と流通","スティーブ・ジョブズの制服論"],"en":{"essence":"The trend-forecasting group K-HOLE gave a name to stepping out of the race to differentiate and choosing a plainness that can connect with anyone. Naming it turned fashion discourse on its head.","cues":["Plain, standard clothes","No logos","Deliberate ordinariness","Freedom from style"],"works":["Projects about differentiation fatigue where blankness is put forward as a claim","Framing fewer clothing decisions as a stance rather than as giving up"],"recipe":{"type":"Remove logos and wear no lettering beyond the care label","layout":"Standard shapes above and below, neither flattering nor hiding the body","material":"Mass produced cotton and synthetics in grey, navy and white"},"avoid":"Expensive plain garments turn blankness into a new distinction and put you back in the race, so read the source and treat this as a critique of differentiation, not a style name.","study":["K-HOLE, Youth Mode, 2013","the misreading and spread of 'Acting Basic'","the Steve Jobs uniform argument"]},"links":{"page":"https://indexstyle.org/styles/normcore","json":"https://indexstyle.org/api/styles/normcore","designSpec":"https://indexstyle.org/styles/normcore/design.md","imagePrompt":"https://indexstyle.org/styles/normcore/prompt.txt"},"usage":{"license":"CC-BY-4.0","licenseName":"Creative Commons Attribution 4.0 International","licenseUrl":"https://creativecommons.org/licenses/by/4.0/","attribution":"IndexStyle — https://indexstyle.org","attributionUrl":"https://indexstyle.org","scope":"Original IndexStyle text and structured data. Reference images, quoted works, and third-party material are excluded and retain their own rights."}}