{"id":"normcore","no":197,"name":"Normcore","ja":"ノームコア","era":"2013–","family":"アンチスタイル","kind":"世界観","collection":"Dictionary expansion 09","addedAt":"2026-08-18","source":{"title":"K-HOLE — Youth Mode: A Report on Freedom","url":"http://khole.net/issues/youth-mode/"},"reference":{"status":"verified","pageUrl":"http://khole.net/issues/youth-mode/","credit":"K-HOLE — Youth Mode: A Report on Freedom"},"essence":"差異化の競争から降り、誰とでも繋がれる「平凡さ」を選ぶという態度をトレンド予測集団K-HOLEが概念化し、ファッション言説を反転させた。","cues":["無地と定番服","ロゴの不在","意図的な平凡さ","スタイルからの自由"],"intents":["静けさ","反骨","親密"],"works":["一次資料と代表例から成立条件を比較する","服飾以外の媒体へ応用できる構成原理を取り出す"],"recipe":{"type":"参照される時代・共同体の文字と記号を観察する","layout":"シルエットと比率を画面構成へ翻訳する","material":"布地・仕立て・着る人の身体という素材条件を確認する"},"avoid":"「地味な服」のスタイル名ではない。差異化ゲームへの批評概念として原文を確認する。","colors":["#eae6de","#6b655c","#1a1815"],"motif":"fashion","pair":["streetwear","minimalism"],"study":["K-HOLE, Youth Mode 2013","「Acting Basic」概念の誤読と流通","スティーブ・ジョブズの制服論"],"en":{"essence":"The stance of stepping out of the differentiation game, choosing a plainness that can connect with anyone — conceptualized by K-HOLE, inverting fashion discourse.","cues":["Plain, standard clothes","No logos","Deliberate ordinariness","Freedom from style"],"works":["Comparing primary sources and exemplary cases","Extracting principles that transfer beyond dress"],"recipe":{"type":"Observe the letters and signs of the era and community referred to","layout":"Translate silhouette and proportion into composition","material":"Verify the material conditions: cloth, tailoring, the wearer's body"},"avoid":"Not a name for drab clothes. Read the original text as a critique of the differentiation game.","study":["K-HOLE, Youth Mode, 2013","the misreading and spread of 'Acting Basic'","the Steve Jobs uniform argument"]}}