{"id":"new-color","no":345,"name":"New Color Photography","ja":"ニューカラー","era":"1976–","family":"写真運動","kind":"スタイル","collection":"Dictionary expansion 19","addedAt":"2026-08-18","source":{"title":"MoMA — William Eggleston","url":"https://www.moma.org/artists/1656"},"reference":{"status":"verified","pageUrl":"https://www.moma.org/artists/1656","credit":"MoMA — William Eggleston"},"essence":"エグルストンのMoMA個展が公認した、日常をカラーで撮る芸術写真。ダイトランスファーの濃密な色が平凡な光景に威厳を与え、「カラーは俗」という序列を覆した。","cues":["日常の無名の光景","ダイトランスファーの飽和","斜めの何気ない構図","赤の強度"],"intents":["親密","静けさ","反骨"],"works":["日常の商品や店先を撮る広告で、演出せずに色の強さで見せたいとき","地方都市や住宅地を主題にした写真集で、平凡さそのものを主役に置くとき"],"recipe":{"type":"キャプションは地名と年だけ置き、説明を足さない","layout":"水平をわずかに外し、主題を画面の隅に寄せる","material":"赤を一点だけ濃く出し、他は退色ぎみに整える"},"avoid":"彩度を上げれば成立すると思い込み、何を選んで撮るかの判断を省くので、色だけ派手で見る理由のない写真になる。","colors":["#ded4c2","#b31217","#1c1210"],"motif":"photo","pair":["new-topographics","snapshot-aesthetic"],"study":["エグルストン『Guide』","スティーブン・ショア","ジョエル・マイエロヴィッツ"],"en":{"essence":"The art photography of the everyday in color, legitimized by Eggleston's MoMA show. Dye-transfer density gave banal scenes gravity and overturned the rule that color was vulgar.","cues":["Nameless everyday scenes","Dye-transfer saturation","Casual oblique composition","The intensity of red"],"works":["Advertising that shows ordinary goods and storefronts through color rather than staging","Photobooks on suburbs and small cities where the banal is the subject"],"recipe":{"type":"Captions carry only place and year, never explanation","layout":"Tilt off horizontal and push the subject toward an edge","material":"Let one red run dense while the rest stays faded"},"avoid":"Raising saturation gets mistaken for the style, so the choice of subject goes unexamined and the pictures end up loud but with no reason to look.","study":["Eggleston's Guide","Stephen Shore","Joel Meyerowitz"]},"links":{"page":"https://indexstyle.org/styles/new-color","json":"https://indexstyle.org/api/styles/new-color","designSpec":"https://indexstyle.org/styles/new-color/design.md","imagePrompt":"https://indexstyle.org/styles/new-color/prompt.txt"},"usage":{"license":"CC-BY-4.0","licenseName":"Creative Commons Attribution 4.0 International","licenseUrl":"https://creativecommons.org/licenses/by/4.0/","attribution":"IndexStyle — https://indexstyle.org","attributionUrl":"https://indexstyle.org","scope":"Original IndexStyle text and structured data. Reference images, quoted works, and third-party material are excluded and retain their own rights."}}