{"id":"neon-signage","no":267,"name":"Neon Signage","ja":"ネオンサイン","era":"1912–1990s / revival","family":"サインとディスプレイ","kind":"スタイル","collection":"Dictionary expansion 13","addedAt":"2026-08-18","source":{"title":"M+ — NEONSIGNS.HK","url":"https://www.neonsigns.hk/"},"reference":{"status":"verified","pageUrl":"https://www.neonsigns.hk/","credit":"M+ — NEONSIGNS.HK","gallery":[{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Hong%20Kong%20Neon%20%E5%A3%AB%E4%B8%B9%E5%88%A9%E8%A1%97%20Stanley%20Street%20%E7%BF%A0%E6%B2%B3%E9%A4%90%E5%BB%B3%20Green%20River%20Restaurant%20%E9%9C%93%E8%99%B9%E7%87%88%E6%8B%9B%E7%89%8C.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Hong%20Kong%20Neon%20%E5%A3%AB%E4%B8%B9%E5%88%A9%E8%A1%97%20Stanley%20Street%20%E7%BF%A0%E6%B2%B3%E9%A4%90%E5%BB%B3%20Green%20River%20Restaurant%20%E9%9C%93%E8%99%B9%E7%87%88%E6%8B%9B%E7%89%8C.jpg","credit":"香港・士丹利街のネオン（CC BY 2.0）"},{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/%E5%BB%9F%E8%A1%97%E6%B0%B8%E9%B4%BB%E9%BA%BB%E9%9B%80%E9%A4%A8%2C%20Hong%20Kong%20~%20Kowloon%20Neon%20~%20Near%20Temple%20Street%20Night%20Market.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:%E5%BB%9F%E8%A1%97%E6%B0%B8%E9%B4%BB%E9%BA%BB%E9%9B%80%E9%A4%A8%2C%20Hong%20Kong%20~%20Kowloon%20Neon%20~%20Near%20Temple%20Street%20Night%20Market.jpg","credit":"九龍・廟街のネオン（CC BY 2.0）"},{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Hong%20Kong%20night%20street%202.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Hong%20Kong%20night%20street%202.jpg","credit":"香港の夜景（CC0）"}]},"essence":"ガラス管を曲げて文字と絵を光らせる商業サインの様式。香港の道路上に張り出す漢字ネオン、ラスベガスの過剰な光の競争など、都市ごとの夜の景観言語をつくった。","cues":["曲げガラス管の線","夜空に浮く発光文字","道路へ張り出す看板","点滅と順送りの動き"],"intents":["高揚","懐かしさ","遊び"],"works":["一次資料と代表作から成立条件を比較する","別媒体へ応用できる構成原理を取り出す"],"recipe":{"type":"参照作品の文字・記号・スケールを観察する","layout":"視線と情報を支配する構造を一つ抽出する","material":"時代・地域・制作工程に固有の素材と挙動を確認する"},"avoid":"表面的な記号へ還元せず、時代・地域・技術・制作主体の文脈を確認する。","colors":["#e9e6dd","#67635d","#171615"],"motif":"display","pair":["googie","cyberpunk"],"study":["香港のネオン職人","ネオン博物館（ラスベガス）","LED置換と保存運動"],"en":{"essence":"The commercial sign style of bent glass tubes glowing as letters and pictures. Hong Kong's street-spanning character signs and Las Vegas's escalating light wars built each city's nighttime visual language.","cues":["Lines of bent glass tube","Glowing letters on the night sky","Signs projecting over the road","Blinking and chasing motion"],"works":["Comparing primary sources and canonical works","Extracting principles that transfer to other media"],"recipe":{"type":"Observe the letters, signs and scale of reference works","layout":"Extract the one structure that governs gaze and information","material":"Verify the materials and behaviors specific to era, region and process"},"avoid":"Don't reduce it to surface signs. Verify the context of era, region, technology and makers.","study":["Hong Kong's neon masters","the Neon Museum, Las Vegas","LED replacement and preservation"]}}