{"id":"mtv-graphics","no":234,"name":"MTV Graphics","ja":"MTVグラフィックス","era":"1981–","family":"放送デザイン","kind":"モーション","collection":"Dictionary expansion 11","addedAt":"2026-08-18","source":{"title":"People's Graphic Design Archive — MTV Logo 1981–82","url":"https://peoplesgdarchive.org/item/7874/mtv-logo-1981-82"},"reference":{"status":"verified","pageUrl":"https://peoplesgdarchive.org/item/7874/mtv-logo-1981-82","credit":"People's Graphic Design Archive — MTV Logo 1981–82"},"essence":"固定の企業色を拒否し、Mの形だけを保って表面を無限に描き替えるアイデンティティ。Manhattan Designのロゴ運用が「変わり続けることが一貫性」という発想を放送へ持ち込んだ。","cues":["形は固定・表面は可変","落書きとコラージュ","数秒のID映像","音楽文化の引用"],"intents":["反骨","遊び","高揚"],"works":["一次資料と代表作から成立条件を比較する","別媒体へ応用できる構成原理を取り出す"],"recipe":{"type":"参照作品の文字・記号・スケールを観察する","layout":"視線と情報を支配する構造を一つ抽出する","material":"時代・地域・制作工程に固有の素材と挙動を確認する"},"avoid":"表面的な記号へ還元せず、時代・地域・技術・制作主体の文脈を確認する。","colors":["#e9e6dd","#67635d","#171615"],"motif":"motion","pair":["channel-ident","new-wave"],"study":["Manhattan Design","フレッド・シーバートの発注哲学","ダイナミック・アイデンティティの先例"],"en":{"essence":"An identity that refused fixed corporate colors: keep only the shape of the M and repaint its surface endlessly. Manhattan Design's logo system brought 'change itself as consistency' to broadcasting.","cues":["Fixed shape, variable surface","Graffiti and collage","Seconds-long ID films","Quotations from music culture"],"works":["Comparing primary sources and canonical works","Extracting principles that transfer to other media"],"recipe":{"type":"Observe the letters, signs and scale of reference works","layout":"Extract the one structure that governs gaze and information","material":"Verify the materials and behaviors specific to era, region and process"},"avoid":"Don't reduce it to surface signs. Verify the context of era, region, technology and makers.","study":["Manhattan Design","Fred Seibert's commissioning philosophy","the precedent for dynamic identities"]}}