{"id":"motion-graphics","no":220,"name":"Motion Graphics","ja":"モーショングラフィックス","era":"1958–","family":"計算表現","kind":"モーション","collection":"Dictionary expansion 11","addedAt":"2026-08-18","source":{"title":"AWN — William Moritz on John Whitney","url":"https://www.awn.com/mag/issue2.5/2.5pages/2.5moritzwhitney.html"},"reference":{"status":"verified","pageUrl":"https://www.awn.com/mag/issue2.5/2.5pages/2.5moritzwhitney.html","credit":"AWN — William Moritz on John Whitney"},"essence":"図形・文字・写真を時間軸の上で設計する映像領域。ジョン・ホイットニーが軍用アナログ計算機を改造して口火を切り、社名「Motion Graphics Inc.」がそのまま分野名になった。","cues":["時間軸上のレイアウト","図形の変形と反復","文字の運動","音との同期"],"intents":["技術","高揚","未来"],"works":["一次資料と代表作から成立条件を比較する","別媒体へ応用できる構成原理を取り出す"],"recipe":{"type":"参照作品の文字・記号・スケールを観察する","layout":"視線と情報を支配する構造を一つ抽出する","material":"時代・地域・制作工程に固有の素材と挙動を確認する"},"avoid":"「動くグラフィック」全般へ拡散させない。時間そのものを組版する設計意識が核。","colors":["#e9e6dd","#67635d","#171615"],"motif":"motion","pair":["title-sequence","kinetic-typography"],"study":["ジョン・ホイットニー『Catalog』1961","『めまい』のスパイラル（バスとの協働）","After Effects以後の民主化"],"en":{"essence":"The field of designing shapes, type and photographs along the axis of time. John Whitney fired the first shot with a rebuilt military analog computer, and his company name — Motion Graphics Inc. — became the discipline's name.","cues":["Layout along a timeline","Transforming, repeating figures","Type in motion","Sync with sound"],"works":["Comparing primary sources and canonical works","Extracting principles that transfer to other media"],"recipe":{"type":"Observe the letters, signs and scale of reference works","layout":"Extract the one structure that governs gaze and information","material":"Verify the materials and behaviors specific to era, region and process"},"avoid":"Don't dilute it into 'graphics that move.' The core is the intent to typeset time itself.","study":["John Whitney, Catalog (1961)","the Vertigo spiral (with Saul Bass)","the democratization after After Effects"]}}