{"id":"memphis","no":21,"name":"Memphis","ja":"メンフィス","era":"1980s","family":"ポップ","essence":"機能一辺倒を笑い飛ばし、形と色の不協和を楽しむ。","cues":["ジグザグ","小さな図形","パステル＋原色","斑点"],"intents":["遊び","高揚"],"works":["堅いテーマを親しみやすくする","若々しく陽気な個性を出す"],"recipe":{"type":"太めの幾何学サンセリフ","layout":"小モチーフを散らし大形状で止める","material":"ピンク、黄、青緑、黒い斑点"},"avoid":"背景柄だけで終わらせない。図形をナビや情報単位と対応させる。","colors":["#f5cfda","#f4c62f","#2a9e9a"],"motif":"memphis","pair":["bauhaus","neubrutalism"],"study":["Ettore Sottsass","Memphis Group"],"kind":"スタイル","collection":"btrax 50","source":{"title":"btrax — 50の主要デザインスタイル","url":"https://blog.btrax.com/jp/50-design-styles/"},"reference":{"status":"verified","imageUrl":"https://blog.btrax.com/jp/wp-content/uploads/sites/3/2026/04/memphis-graphic-design-styles.png","pageUrl":"https://blog.btrax.com/jp/50-design-styles/","credit":"btrax記事掲載ムードボード"},"addedAt":"2026-08-16","en":{"essence":"Laughs off functionalism and enjoys the dissonance of shape and color.","cues":["Zigzags","Small figures","Pastel plus primary","Speckles"],"works":["Softening a stiff subject","A young, sunny personality"],"recipe":{"type":"A chunky geometric sans","layout":"Scatter small motifs, anchor with one large shape","material":"Pink, yellow, teal, black speckles"},"avoid":"Don't stop at background pattern. Map the figures to navigation and units of meaning."}}