{"id":"matchbox-label","no":359,"name":"Matchbox Label","ja":"マッチラベル","era":"1880s–1970s","family":"印刷エフェメラ","kind":"スタイル","collection":"Dictionary expansion 18","addedAt":"2026-08-18","source":{"title":"日本燐寸工業会","url":"https://www.match.or.jp/"},"reference":{"status":"verified","pageUrl":"https://www.match.or.jp/","credit":"日本燐寸工業会","gallery":[{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Matchbox%20label%20-%20Matchbox%20Label%20India%201920s-30s%20-%20India%20(circa%201920s)%20-%20MBP1121262444.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Matchbox%20label%20-%20Matchbox%20Label%20India%201920s-30s%20-%20India%20(circa%201920s)%20-%20MBP1121262444.jpg","credit":"輸出マッチラベル 1920年代"},{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Matchbox%20label%20-%20Wheat%20Collection%20Machine%20-%20Czechoslovakia%20(circa%201940s)%20-%20MBP1214496083.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Matchbox%20label%20-%20Wheat%20Collection%20Machine%20-%20Czechoslovakia%20(circa%201940s)%20-%20MBP1214496083.jpg","credit":"チェコスロヴァキアのマッチラベル 1940年代"},{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Collection%20of%20matchbox%20labels%20of%20France%2C%2001.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Collection%20of%20matchbox%20labels%20of%20France%2C%2001.jpg","credit":"フランスのマッチラベル収集（CC BY-SA 4.0）"}]},"essence":"数センチ角に商標・図案・文字を圧縮した、世界で最も小さな広告印刷。日本とチェコが輸出の二大産地として競い、燐票収集の文化が「捨てられるデザイン」を様式として保存した。","cues":["数センチ角への圧縮","強い商標図案","輸出向けの異国図像","枠と地紋の定型"],"intents":["遊び","懐かしさ","親密"],"works":["一次資料と代表作から成立条件を比較する","別媒体へ応用できる構成原理を取り出す"],"recipe":{"type":"参照作品の文字・記号・スケールを観察する","layout":"視線と情報を支配する構造を一つ抽出する","material":"時代・地域・制作工程に固有の素材と挙動を確認する"},"avoid":"表面的な記号へ還元せず、時代・地域・技術・制作主体の文脈を確認する。","colors":["#e9e6dd","#67635d","#171615"],"motif":"ephemera","pair":["circus-poster","stamp-design"],"study":["明治期の輸出燐票","チェコ・ソロ社のラベル","収集文化（フィルメニー）"],"en":{"essence":"The world's smallest advertising print: trademark, image and lettering compressed into a few square centimeters. Japan and Czechoslovakia competed as the great exporters, and phillumenist collecting preserved disposable design as a style.","cues":["Compression into centimeters","Strong trademark imagery","Exotic export iconography","Stock frames and grounds"],"works":["Comparing primary sources and canonical works","Extracting principles that transfer to other media"],"recipe":{"type":"Observe the letters, signs and scale of reference works","layout":"Extract the one structure that governs gaze and information","material":"Verify the materials and behaviors specific to era, region and process"},"avoid":"Don't reduce it to surface signs. Verify the context of era, region, technology and makers.","study":["Meiji export labels","the Czech Solo works","phillumeny collecting culture"]}}