{"id":"japanese-poster","no":99,"name":"Postwar Japanese Poster","ja":"戦後日本のポスターデザイン","era":"1950s–1990s","family":"地域別グラフィック","kind":"スタイル","collection":"Dictionary expansion 04","addedAt":"2026-08-17","source":{"title":"MoMA — Recent Japanese Posters","url":"https://www.moma.org/documents/moma_catalogue_1739_300062960.pdf"},"reference":{"status":"verified","pageUrl":"https://www.moma.org/documents/moma_catalogue_1739_300062960.pdf","credit":"MoMA — Recent Japanese Posters","gallery":[{"imageUrl":"/quotes/japanese-poster.jpg","pageUrl":"https://www.ssf.or.jp/knowledge/history/supporter/14.html","credit":"亀倉雄策 東京オリンピック公式ポスター第1号 1961（笹川スポーツ財団より引用）"},{"imageUrl":"/quotes/japanese-poster-2.jpg","pageUrl":"https://www.dnp.co.jp/news/detail/1193174_1587.html","credit":"亀倉雄策 東京オリンピック1964 ポスター（DNPニュースリリースより引用）"}]},"essence":"写真、平面色、書、伝統的モチーフを個々の作家が異なる方法で再構成した。","cues":["大胆な平面","写真と書","個人的な象徴","精密な構成"],"intents":["高揚","高級","反骨"],"works":["スタイルの歴史的文脈を調べる","関連する実在作品から視覚語彙を比較する"],"recipe":{"type":"参照元の時代・媒体に沿って選ぶ","layout":"主要な構図原理を一つ特定して再現する","material":"実在作例の素材と制作条件を確認する"},"avoid":"単一の“日本風”にまとめず、作家・年代・広告対象ごとの差を確認する。","colors":["#eee8dc","#d13b31","#25231f"],"motif":"poster","pair":["ukiyo-e","post-modernism"],"study":["Ikko Tanaka","Tadanori Yokoo","Kazumasa Nagai"],"en":{"essence":"Photography, flat color, calligraphy and traditional motifs, recomposed differently by each designer.","cues":["Bold flatness","Photography and calligraphy","Personal symbols","Precise construction"],"works":["Studying the style's historical context","Comparing the visual vocabulary across real works"],"recipe":{"type":"Choose by the source era and medium","layout":"Identify and reproduce one governing compositional principle","material":"Verify the materials and production conditions of real examples"},"avoid":"Not one 'Japanese style.' Track the differences by designer, decade and client.","study":["Ikko Tanaka","Tadanori Yokoo","Kazumasa Nagai"]}}