{"id":"itc-style","no":299,"name":"ITC Style","ja":"ITC様式","era":"1970s–1980s","family":"書体分類","kind":"スタイル","collection":"Dictionary expansion 16","addedAt":"2026-08-18","source":{"title":"The Herb Lubalin Study Center, Cooper Union","url":"https://lubalincenter.cooper.edu/"},"reference":{"status":"verified","pageUrl":"https://lubalincenter.cooper.edu/","credit":"The Herb Lubalin Study Center, Cooper Union","gallery":[{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Avantgardelogo.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Avantgardelogo.jpg","credit":"ハーブ・ルバーリン《Avant Garde》誌ロゴタイプ 1968 — Wikimedia Commons / Public domain"},{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Lubalin-logos.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Lubalin-logos.jpg","credit":"ハーブ・ルバーリン ロゴタイプ集（Galeries Lafayette・Moneysworth・McGraphic・Typography）— Wikimedia Commons / Public domain"},{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/ITC-Schriftten.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:ITC-Schriftten.jpg","credit":"国際タイプフェース社（ITC）が販売した書体の見本 — Wikimedia Commons / CC BY 4.0"}]},"essence":"写植時代のニューヨークが生んだ大きなエックスハイトと詰め組の様式。ルバーリンの概念的タイポグラフィと『U&lc』誌が、文字を絵として演出する時代の顔をつくった。","cues":["大きなエックスハイト","タイトな詰め組","スワッシュと合字の演出","文字自体の図像化"],"intents":["高揚","遊び","高級"],"works":["雑誌の特集扉で、見出しそのものを図像として立たせたいとき","化粧品や音楽の広告で、語のかたちに高揚と艶を持たせたいとき"],"recipe":{"type":"大きなエックスハイトの書体を詰めて組み、合字とスワッシュを差す","layout":"見出しを数行の塊にし、行間を詰めて一つの面として置く","material":"単色の面で刷り、艶のある紙で文字の輪郭を締める"},"avoid":"詰めを効かせすぎて字が接触すると、読みではなく模様に変わり、見出しとして機能しなくなる。","colors":["#f1eedc","#2e89c4","#0a0908"],"motif":"graphic","pair":["push-pin","swiss-punk"],"study":["ハーブ・ルバーリン","『Avant Garde』誌とその書体","写植からデジタルへの再評価"],"en":{"essence":"New York in the phototype era produced a style of huge x-heights and tightly packed settings. Lubalin's conceptual typography and U&lc magazine staged letters as pictures and gave the period its face.","cues":["Huge x-heights","Tight-not-touching settings","Swashes and ligatures on stage","Letters as image"],"works":["Magazine feature openers where the headline itself must stand as an image","Cosmetics and music advertising giving the shape of a word gloss and lift"],"recipe":{"type":"A large x-height face packed tight, with ligatures and swashes worked in","layout":"The headline massed into a few lines, leading closed to make one shape","material":"Printed as flat color on glossy stock that tightens the letter edges"},"avoid":"Tracking pushed until the letters touch turns the line into pattern rather than reading and the headline stops working.","study":["Herb Lubalin","Avant Garde magazine and its typeface","the digital-era reappraisal of phototype"]},"links":{"page":"https://indexstyle.org/styles/itc-style","json":"https://indexstyle.org/api/styles/itc-style","designSpec":"https://indexstyle.org/styles/itc-style/design.md","imagePrompt":"https://indexstyle.org/styles/itc-style/prompt.txt"},"usage":{"license":"CC-BY-4.0","licenseName":"Creative Commons Attribution 4.0 International","licenseUrl":"https://creativecommons.org/licenses/by/4.0/","attribution":"IndexStyle — https://indexstyle.org","attributionUrl":"https://indexstyle.org","scope":"Original IndexStyle text and structured data. Reference images, quoted works, and third-party material are excluded and retain their own rights."}}