{"id":"itc-style","no":330,"name":"ITC Style","ja":"ITC様式","era":"1970s–1980s","family":"文字設計","kind":"スタイル","collection":"Dictionary expansion 16","addedAt":"2026-08-18","source":{"title":"The Herb Lubalin Study Center, Cooper Union","url":"https://lubalincenter.cooper.edu/"},"reference":{"status":"verified","pageUrl":"https://lubalincenter.cooper.edu/","credit":"The Herb Lubalin Study Center, Cooper Union"},"essence":"写植時代のニューヨークが生んだ大きなエックスハイトと詰め組の様式。ルバーリンの概念的タイポグラフィと『U&lc』誌が、文字を絵として演出する時代の顔をつくった。","cues":["大きなエックスハイト","タイトな詰め組","スワッシュと合字の演出","文字自体の図像化"],"intents":["高揚","遊び","高級"],"works":["一次資料と代表作から成立条件を比較する","別媒体へ応用できる構成原理を取り出す"],"recipe":{"type":"参照作品の文字・記号・スケールを観察する","layout":"視線と情報を支配する構造を一つ抽出する","material":"時代・地域・制作工程に固有の素材と挙動を確認する"},"avoid":"表面的な記号へ還元せず、時代・地域・技術・制作主体の文脈を確認する。","colors":["#e9e6dd","#67635d","#171615"],"motif":"graphic","pair":["push-pin","experimental-type"],"study":["ハーブ・ルバーリン","『Avant Garde』誌とその書体","写植からデジタルへの再評価"],"en":{"essence":"The phototype-era New York style of huge x-heights and tight-not-touching settings. Lubalin's conceptual typography and U&lc magazine made letters perform as pictures — the face of the 1970s.","cues":["Huge x-heights","Tight-not-touching settings","Swashes and ligatures on stage","Letters as image"],"works":["Comparing primary sources and canonical works","Extracting principles that transfer to other media"],"recipe":{"type":"Observe the letters, signs and scale of reference works","layout":"Extract the one structure that governs gaze and information","material":"Verify the materials and behaviors specific to era, region and process"},"avoid":"Don't reduce it to surface signs. Verify the context of era, region, technology and makers.","study":["Herb Lubalin","Avant Garde magazine and its typeface","the digital-era reappraisal of phototype"]}}