{"id":"experimental-type","no":11,"name":"Experimental Type","ja":"実験的タイポグラフィ","era":"1980s–","family":"前衛","essence":"文字を読む対象から、見る・感じる対象へ押し広げる。","cues":["文字の変形","重なり","極端な字間","可読性との緊張"],"intents":["反骨","高揚"],"works":["タイトル自体をビジュアルにしたい","音楽・文化領域で既視感を壊したい"],"recipe":{"type":"可変、伸長、分解。本文は別書体で支える","layout":"文字を画面の端まで使い、部分的に隠す","material":"モノクロ＋一点色、歪みや走査線"},"avoid":"すべてを崩すと読む入口が消える。読める層を必ず一段残す。","colors":["#f0eee7","#1c1c19","#3b62ff"],"motif":"type","pair":["swiss","grunge"],"study":["David Carson","Stefan Sagmeister"],"kind":"スタイル","collection":"btrax 50","source":{"title":"btrax — 50の主要デザインスタイル","url":"https://blog.btrax.com/jp/50-design-styles/"},"reference":{"status":"verified","imageUrl":"https://blog.btrax.com/jp/wp-content/uploads/sites/3/2026/04/experimental-type-graphic-design-styles.png","pageUrl":"https://blog.btrax.com/jp/50-design-styles/","credit":"btrax記事掲載ムードボード"},"addedAt":"2026-08-16","en":{"essence":"Pushes letters from something read toward something seen and felt.","cues":["Distorted letterforms","Overlaps","Extreme letterspacing","Tension with legibility"],"works":["Making the title itself the visual","Breaking déjà vu in music and culture"],"recipe":{"type":"Variable, stretched, dismantled — support with a plain text face","layout":"Run type to the edges and partially conceal it","material":"Monochrome plus one color; warps and scanlines"},"avoid":"Break everything and the way in disappears. Always keep one readable layer."}}