{"id":"eco-beige","no":640,"name":"Eco-Beige","ja":"エコ・ベージュ","era":"late 1980s–mid-1990s","family":"家具とインテリア","kind":"スタイル","essence":"1980年代の光沢と過剰さから離れ、無漂白布、枝、木、土壁、生成り色で企業の環境配慮と素朴さを見せた初期1990年代の消費者美学。自然素材そのものより、控えめで善良に見える演出が中心にある。","cues":["生成り、砂色、淡い灰緑の低彩度配色","麻、ラフィア、枝、明るい木、粗い塗壁","小さなセリフ体と余白の広いラベル","植物や手仕事を整然と置く静かな商品写真"],"intents":["静けさ","親密","信頼"],"sourceTitle":"CARI — Eco-Beige","sourceUrl":"https://cari.institute/aesthetics/eco-beige","pair":["gen-x-soft-club","minimalism"],"study":["early-1990s environmental branding","natural materials as corporate signifiers","the retreat from 1980s excess"],"works":["食品、化粧品、生活用品へ、派手さを避けた初期エコブランドの歴史感を与えるとき","1990年代前半の店舗や住宅広告を、素材と配色から再構成する展示"],"recipe":{"type":"小さなオールドスタイル・セリフか人間味あるサンセリフを、広い字間と短い行で置く。","layout":"中央を空け、素材の標本を少数だけ低く並べ、説明を余白へ逃がす。","material":"無漂白布、ラフィア、淡色木、粗い紙、土色の塗りを艶なしで使う。"},"avoid":"ベージュへ落とすだけでは現在のミニマル包装になる。初期環境主義を示す自然素材、手仕事、商品写真の演出まで揃える。","colors":["#DED2B9","#A49B79","#6E745A"],"motif":"material","collection":"Dictionary expansion 35","addedAt":"2026-08-23","source":{"title":"CARI — Eco-Beige","url":"https://cari.institute/aesthetics/eco-beige"},"reference":{"status":"verified","pageUrl":"https://cari.institute/aesthetics/eco-beige","credit":"CARI — Eco-Beige"},"en":{"essence":"An early-1990s consumer aesthetic that turns away from 1980s gloss through unbleached cloth, branches, pale wood, earth walls, and natural color. It is less raw nature than a staged appearance of restraint and environmental virtue.","cues":["Low-saturation ecru, sand, and pale gray-green","Linen, raffia, branches, pale wood, and rough plaster","Small serif type and widely spaced labels","Quiet product photography arranging plants and craft materials"],"works":["Food, cosmetics, and household goods needing the historical feel of early environmental branding","Reconstructed early-1990s retail and residential advertising"],"recipe":{"type":"Use a small oldstyle serif or humanist sans with wide tracking and short lines.","layout":"Leave the center open, line up a few material samples low in the frame, and move explanation into the margins.","material":"Use unbleached cloth, raffia, pale timber, rough paper, and earth-colored plaster without gloss."},"avoid":"Beige alone becomes contemporary minimalist packaging. Include period-specific natural materials, craft signals, and staged product photography.","study":["early-1990s environmental branding","natural materials as corporate signifiers","the retreat from 1980s excess"]},"usage":{"license":"CC-BY-4.0","licenseName":"Creative Commons Attribution 4.0 International","licenseUrl":"https://creativecommons.org/licenses/by/4.0/","attribution":"IndexStyle — https://indexstyle.org","attributionUrl":"https://indexstyle.org","scope":"Original IndexStyle text and structured data. Reference images, quoted works, and third-party material are excluded and retain their own rights."}}