{"id":"channel-ident","no":233,"name":"Channel Ident","ja":"チャンネル・イデント","era":"1982–","family":"放送デザイン","kind":"モーション","collection":"Dictionary expansion 11","addedAt":"2026-08-18","source":{"title":"Dezeen — Martin Lambie-Nairn 1945–2020","url":"https://www.dezeen.com/2020/12/29/graphic-designer-martin-lambie-nairn-dies-aged-75/"},"reference":{"status":"verified","pageUrl":"https://www.dezeen.com/2020/12/29/graphic-designer-martin-lambie-nairn-dies-aged-75/","credit":"Dezeen — Martin Lambie-Nairn 1945–2020"},"essence":"放送局のロゴを数秒の映像として動かす「局の顔」。ランビー＝ネアンによるChannel 4の飛来する立体ブロックが、CGイデントと放送ブランディングの起点になった。","cues":["数秒の完結した映像","ロゴの立体化・変形","反復されるモチーフ","局の性格の擬人化"],"intents":["信頼","遊び","技術"],"works":["一次資料と代表作から成立条件を比較する","別媒体へ応用できる構成原理を取り出す"],"recipe":{"type":"参照作品の文字・記号・スケールを観察する","layout":"視線と情報を支配する構造を一つ抽出する","material":"時代・地域・制作工程に固有の素材と挙動を確認する"},"avoid":"表面的な記号へ還元せず、時代・地域・技術・制作主体の文脈を確認する。","colors":["#e9e6dd","#67635d","#171615"],"motif":"motion","pair":["test-card","mtv-graphics"],"study":["Channel 4ブロック 1982","BBC Twoの「2」シリーズ 1991","idents文化の英国的系譜"],"en":{"essence":"The broadcaster's face: its logo set in motion for a few seconds. Lambie-Nairn's flying blocks for Channel 4 became the origin of CG idents and broadcast branding.","cues":["A complete film in seconds","The logo dimensionalized and transformed","A repeating motif","The channel's character personified"],"works":["Comparing primary sources and canonical works","Extracting principles that transfer to other media"],"recipe":{"type":"Observe the letters, signs and scale of reference works","layout":"Extract the one structure that governs gaze and information","material":"Verify the materials and behaviors specific to era, region and process"},"avoid":"Don't reduce it to surface signs. Verify the context of era, region, technology and makers.","study":["the Channel 4 blocks, 1982","BBC Two's '2' series, 1991","the British lineage of ident culture"]}}