{"id":"brutalism","no":8,"name":"Brutalism","ja":"ブルータリズム","era":"1950s– / Web revival","family":"反洗練","essence":"仕上げ前の構造を隠さず、重さと直接性を美しさにする。","cues":["巨大文字","生の素材","強いコントラスト","未加工感"],"intents":["反骨","信頼"],"works":["態度のある文化・建築ブランド","過剰な洗練から距離を取りたい"],"recipe":{"type":"極太サンセリフ、等幅体","layout":"構造を露出。大きな塊で分割","material":"コンクリート色、荒い写真、黒"},"avoid":"読みにくさを正当化しない。主要導線だけは明快に保つ。","colors":["#bdb9ae","#68665e","#131311"],"motif":"raw","pair":["luxury-minimal","surveillance"],"study":["Le Corbusier","David Rudnick"],"kind":"スタイル","collection":"btrax 50","source":{"title":"btrax — 50の主要デザインスタイル","url":"https://blog.btrax.com/jp/50-design-styles/"},"reference":{"status":"verified","imageUrl":"https://blog.btrax.com/jp/wp-content/uploads/sites/3/2026/04/brutalism-graphic-design-styles.png","pageUrl":"https://blog.btrax.com/jp/50-design-styles/","credit":"btrax記事掲載ムードボード"},"addedAt":"2026-08-16","en":{"essence":"Leaves structure exposed before finishing, making weight and directness the beauty.","cues":["Huge type","Raw materials","Hard contrast","Unfinished surfaces"],"works":["Culture and architecture brands with attitude","Keeping distance from over-refinement"],"recipe":{"type":"Ultra-bold sans, monospace","layout":"Expose the structure; divide in large slabs","material":"Concrete tones, rough photography, black"},"avoid":"Never justify illegibility. Keep the primary paths clear."}}